Wole
Fanegan
Design Lead at Field.
Design Anthropologist at Heart.
Ethos
Understanding users beyond the surface
I study how people really behave with products in their daily lives, uncovering the cultural and emotional context that drives decisions.
Testing concepts before teams build
I use research and rapid prototyping to validate assumptions early, saving time and money on features users don't actually need.
Building design cultures that work
I lead cross-functional teams and mentor emerging designers, creating environments where great design decisions happen naturally.
Years Experience
5
+
Teams Led
+
Users Impacted
10
M
Designers Impacted
50
+
My three-pillar approach ensures we’re solving the right problems in the right way with the right team.
I help product teams make better decisions by understanding users deeply, testing ideas quickly, and building design cultures that consistently ship experiences people love.
SELECT BRANDS TOUCHED
I’ve worked with forward-thinking brands to transform complex problems into simple, impactful digital experiences.
Insights
Designers, It’s Time to Turn Our Empathy Inward
The same skills that help us design great products can also help us design better careers.READ FULL STORY
Design Thinking as a Strategy for Innovation
Thinking like a designer can transform the way we develop products, services, processes, and strategy.READ FULL STORY